Our history

A dream come true

From department stores to hotels

Jula Hotell AB was established in 2019, when Jula AB took over the ownership of the first hotel – Skara Konsthotell. The hotel opened its doors for the first time in 2007, where Jula’s founder, Lars-Göran Blank (1938-2014) was behindthe acguistion.

Skara Konsthotell houses the largest privately owned artcollection by Anders Zorn, and many paintings by other great Swedish artists such as Carl Larsson, Jenny Nyström and Bruno Liljefors. The facility also consists of Jula Stadscamping and an adventure golf course.
Since then, Jula hotell has been in an exciting expansion phase. In 2020, Jula Hotell was expanded with -Skara Stadshotell, which after extensive renovations, opened at the beginning of 2022. Skara stadshotell is a boutique hotel in picturesque Skara with a congresshall, banquetthall, co working, hotel, restaurant and public areas.

In the summer of 2021, the third hotel in the chain was added, the historic hotel – Gyllene Uttern in Gränna, also known as Sweden’s first roadside restaurant. The hotel has fantastic surroundings and views over Lake Vättern and historic Visingsö that is completely unique. It has its own chapel, and only a few know about the waterfall that flows down from the rock where the hotel is located.

At the beginning of 2022, Jula Hotell also acquired the hotel – Gysinge Herrgård, an incredibly beautiful and historic property by the lower Dalälven with spectacular nature right outside the door. The manor has Färnebofjärdens National Park as a neighbor, where nature and the wildlife is mixed with rapids from the river.

Jula AB, of which Jula Hotell AB is a part, has operated since 1979. The company was founded and run by Lars-Göran Blank and today there are roughly 125 stores in both Sweden, Norway, Poland and Finland. Jula’s head office and central warehouse are located in Skara where Lars-Görans son, Karl-Johan Blank today runs the business.